Public Relations
I Support The Girls
I Support the Girls is a 501(c)3 nonprofit collecting and distributing bras and menstrual products to women and folx in need, to make dignity the norm.
For my capstone project, I, along with 19 other students, created a full PR campaign for ISTG. The campaign included situation and target audience analysis, social media and media coverage audits, primary and secondary research, 7+ events and programs, 1200+ social media posts, 72 media lists, 50+ tactical PR materials, measurements, evaluations and recommendations.
The project was concluded with a presentation for the client and school officials. Later, it received two nominations for EVVY Awards in the following categories: Outstanding Public Relations Campaign and Outstanding Social Advocacy Campaign.
The whole digital binder of all campaign materials takes over campaign takes over 2GB so below you can see the main structure of the campaign: executive summary, target audience analysis, SWAT and situation analysis and tactical plan. as well as one of my proudest elements: a media audit analyzing media coverage from 2015 to 2022.
And one of my proudest moments: a media audit I created, analyzing media coverage from 2015 to 2022.
September – December 2023
On The Same Page Boston
On The Same Page Boston is a student-run organization creating book advocacy campaigns in partnership with K-12 schools in the Boston Public School District.
As a part of the Fall 2023 Campaign Team, we partnered with the Henderson Inclusion School in Dorchester, MA to provide their students with inclusive books. As a member of the collateral team, I created the official launch video and oversaw postings on LinkedIn and Facebook throughout the campaign.
We planned a launch event attended by Emerson College’s and Henderson’s officials and faculty, as well as the Superintendent and BPS staff. The event was covered by The Boston Globe, Emerson Today and more!
The campaign was also awarded an EVVY Award in the Outstanding Social Advocacy Campaign category.
September – December 2023
Media Kit for YES! (Your Empowered Sexuality!)
YES! (Your Empowered Sexuality!) is a Philadelphia-based nonprofit organization with a mission to provide intersectional, consent-based, shame-free sexuality education to all people.
For my Tactical Writing class at Emerson College, I worked individually with a client – YES! and created a full media kit. All materials are available to view below.
September – December 2022
Press Event for St. Anthony Shrine
St. Anthony Shrine – a Boston church and charitable organization run by Franciscan friars.
For my Media Relations Class at Emerson College, I worked with the whole class to organize a press event. We created a project called “Listen to Me! Stories of the Unnoticed.”
The whole class was divided into different divisions responsible for different parts of the organizing process. My team – tactical writing, collectively participated in writing tactical materials: press releases, a flier, a press alert, an email newsletter, website copy, three pitches and talking points. Additionally, we created a set of instructions for sending out tactical materials and instructions for doing follow-up calls for the class.
As a part of the tactical writing team, I created a press release and press advisory. I also drafted a script for the director of St. Anthony Shrine, talking points and scripts for other class members, instructions for sending out press materials and was the editor of all tactical writing pieces created by the division. You can see the materials I created below.
We earned media coverage in The Boston Globe, The Berkeley Beacon, and more!
September – December 2022
PR Strategy for Black, Gifted & Whole
Black, Gifted & Whole – a 501(c)(3) nonprofit organization working to change the collective narrative of Black Queer men.
During my Introduction to Public Relations class at Emerson College, my whole class worked with Black, Gifted and Whole. We created a full PR Plan including a situation analysis, an extensive list of target audiences and geographic markets, objectives, key messages, strategies, tactics, and more.
Each of the class members worked on the components individually and later we combined all of them into one plan.
September – December 2021